Privacy policy
Last updated: February 1, 2026
1. Introduction
Pretti AI (“Pretti AI”, “we”, “us”, “our”) operates this website and online store (the “Services”). This Privacy Policy describes how we collect, use, disclose, store, and otherwise process personal information when you access or use our Services, make a purchase, or communicate with us.
This Privacy Policy applies to all users, customers, and visitors. Where required by applicable law, additional disclosures are provided based on your location.
If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs matters relating to personal information.
2. Personal Information We Collect
“Personal information” means information that identifies, relates to, or can reasonably be linked to an identifiable individual.
We may collect the following categories of personal information depending on how you interact with the Services:
a. Information You Provide Directly
- Contact details (name, email address, phone number)
- Billing and shipping addresses
- Account credentials
- Communications with us (support requests, inquiries)
- Order details and preferences
b. Transaction & Payment Information
- Payment method type
- Transaction records and confirmations
(Payment details are processed by third-party payment providers; we do not store full payment card numbers.)
c. Automatically Collected Information
- IP address
- Device and browser information
- Usage data and interaction logs
- Cookies and similar technologies
d. Inferences
- Preferences, interests, and purchasing patterns derived from interactions with the Services, where permitted by law
3. Sources of Personal Information
We collect personal information:
- Directly from you
- Automatically through your use of the Services
- From service providers acting on our behalf
- From business partners or platforms used to support our Services
4. How We Use Personal Information
We process personal information for the following purposes, where permitted by applicable law:
- To provide and operate the Services, including fulfilling orders and managing accounts
- To perform our contract with you
- To process payments and transactions
- To communicate with you, including service-related messages
- To improve, personalize, and develop the Services
- For analytics, research, and internal business purposes
- For marketing and promotional communications, where permitted by law
- For fraud prevention, security, and risk management
- To comply with legal obligations and enforce our policies
We may use aggregated and de-identified data for product development, research, and to improve our AI-powered features.
Where required, we rely on consent. Otherwise, we rely on contractual necessity, legitimate business interests, and legal obligations.
5. Marketing & Advertising
Where permitted by law, we may use personal information for marketing and advertising purposes, including sending promotional communications and displaying advertisements.
You may opt out of marketing communications at any time by using the unsubscribe link in our emails. Transactional and service-related communications may still be sent.
6. How We Disclose Personal Information
We may disclose personal information to:
- Service providers (e.g. payment processing, analytics, hosting, fulfillment)
- Business partners supporting marketing or operational activities
- Affiliates within our corporate group
- Authorities or legal bodies where required by law
- Third parties in connection with a business transaction (e.g. merger or sale)
We do not sell personal information in the traditional sense. Certain disclosures may be considered “sharing” under applicable laws.
7. International Data Transfers
Your personal information may be transferred to, stored, and processed outside your country of residence.
Where required, we rely on appropriate safeguards such as:
- Standard Contractual Clauses
- Adequacy decisions
- Other lawful transfer mechanisms
8. Data Retention
We retain personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Maintain accounts and records
- Comply with legal, accounting, and regulatory obligations
- Resolve disputes
- Enforce agreements
- Prevent fraud and misuse
Retention periods may vary depending on the nature of the data and applicable legal requirements.
9. Security
We implement reasonable administrative, technical, and organizational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
10. Children’s Data
The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age required by applicable law.
11. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including:
- Right to access
- Right to correct
- Right to delete
- Right to data portability
- Right to object or restrict processing
- Right to opt out of certain processing
- Right to withdraw consent (where applicable)
These rights are not absolute and may be limited or refused where permitted by law, including where requests are excessive, unfounded, or interfere with legal or business obligations.
We may require identity verification before responding to requests.
12. Complaints
If you have concerns about our data practices, you may contact us. Where required by law, you may also lodge a complaint with your local data protection authority.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
14. Contact Us
For privacy-related inquiries or to exercise applicable rights, contact:
hello@prettiai.com
Pretti AI
Zinggentorstrasse 3
6006 Luzern
Switzerland